Knowledge
"The only source of knowledge is experience."
Albert Einstein
Lauren Landesman
Wagner is a marketing research professional who has been transforming
research data into marketing direction for over 18 years. She understands
and effectively translates business issues into research design
and provides impactful consumer insights that drive strategy and
decision-making.
Lauren
is the former Director of Marketing Research for Armor All Products
and Jack in the Box Restaurants.
In these positions, she consulted with the marketing and product
development teams, advertising agencies, and senior management
to help solve business issues through research information. She
designed actionable studies that provided key consumer insights
and marketing direction to support the launch of several successful
new products.
She
started her marketing research career in the Consumer Packaged
Goods environment at General Foods and The Clorox Company supporting
new and established businesses.
She has since helped to revitalize the Hunt’s tomato business
at Con Agra where she led the brand’s strategic research
efforts. She also directed the regional research activities for
Coca-Cola among the teen and Hispanic consumer targets helping
Los Angeles become the fastest growing market in the nation.
Lauren
earned her Master of Marketing Research degree from The University
of Georgia and her Bachelor’s of Science in Business, with
a marketing concentration, from California Polytechnic State University,
San Luis Obispo.
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