Here are a few examples of how Lauren has helped businesses to maximize potential, minimize risk and create success.

Maximizing Potential

For a Fortune 50 food company, Lauren was brought in to help with the re-launch of a line of ingredient products. Playing an integral role on the re-launch team, she directed the concept and product/recipe tests and a BASES II volumetric and source-of-volume study. She also oversaw exploratory research for advertising development and evaluative copy tests and designed a shelf-set study to support the sales force in selling-in a brand block plan-o-gram.

Results: A seven-item line of value-added tomato products which generated $1.7MM in incremental profit during the first eight months.

Minimizing Risk

For a large consumer products manufacturer of car and home care products, Lauren designed research to quantify the risk of a potential problem with an exterior cleaning product.

Results: Although not what the manufacturer hoped for, results from this research led to the voluntary recall of the product from the marketplace which minimized the financial risk for the company.

Creating Success

For a medium-sized consumer food manufacturer, Lauren worked closely with the Marketing team and the design firm to update the brand’s logo and package design. With an 80-year brand heritage, they needed to ensure that they did not negatively impact the look and the feel of the brand. With a series of exploratory focus groups and quantitative surveys, Lauren and the team identified the existing brand imagery, strengths and weaknesses, and what the existing logo conveyed. They also identified opportunity areas for improvement. Next, they developed new designs and took those back to the consumer for refinement and finally, for confirmation.

Results: They achieved their goal of designing a more modern, eye-catching look for the brand which enhanced the current brand imagery without giving up any of the brand’s heritage.