Wagner
Research & Consulting provides
marketing research support
to consumer goods and services companies, marketing and marketing
research firms, and advertising, promotion and design agencies.
With
more than 15 years of client-side marketing research management
experience, Lauren utilizes her researcher’s tool-box
to design, analyze, and report all types of consumer research
studies, including:
- Advertising
Research
- Concept
Evaluation
- Product
and Package Testing
- Tracking
Studies
- Consumer
and Customer Satisfaction Studies
- Attitudinal
Segmentation Studies
- Brand
Imagery and Positioning Studies
- Awareness
and Usage Studies
Each
marketing and business issue requires a
unique research
solution to get the most actionable insights. That’s why
Lauren utilizes a variety of research methods to collect the
key information needed to make the decision.
Qualitative
techniques (using a professional
moderator) such as in-depth one-on-one interviews, focus groups,
or mini groups.
Quantitative methods (working
with leading marketing research firms) such as online/internet
surveys, telephone interviews, mall-intercept surveys, or mail
surveys.
